THE ASK
For Father's Day, Dunkin' Donuts wanted to remind people of a great gift for any dad: the DD Gift Card.
THE IDEA
Since dads are obsessed with clipping all of their belongings to their belts, we decided to release a promotional video that pushed that habit to the point of absurdity, while featuring the DD Gift Card. We also surprised our most dedicated fans with an extra special gift — a real Dunkin' Donuts belt clip designed to fit the DD Gift Card perfectly.
