THE ASK
Band-Aid commercials have always been the same — a child with a grazed knee runs to a mother in distress, she pulls out a Band-Aid and makes the boo boo go away. For the launch of a new premium product — Hydro Seal — the client wanted a campaign that would highlight the product’s outstanding performance in a thumb-stopping way.
THE IDEA
We decided to create a new kind of stress test and show the product on the hands of artists, whose work requires the most unexpected physical performance.
